TAKE THE GUESSWORK OUT OF
SOCIAL IMPACT.
Social impact is complex. Our blog makes it a little easier to navigate, with practical insights on strategy, measurement, storytelling, philanthropy, equity, and the work of creating meaningful change.
Impact Reports have Personalities too? Who knew!
Theoretically, all impact reports are delivering similar information, in a similar format, so one would think they would all be somewhat the same. But they aren’t - each is uniquely designed to share their company’s message. At the same time, they are also not completely unique snowflakes.
Know thyself…and thy audience - 3 core audiences of impact reporting
We can’t write a report for every audience or all of our goals. It would be a mess. To be successful, an impact report should be written with audience and outcome in mind - What does your audience need? What do they care about? And what do you want them to do?
Beyond the Book report — Creating Impactful Impact Reports
Impact reports occupy a unique space between marketing & communications, and accountability & compliance. A well-written impact report both understands both its audience and its business value, and is crafted to deliver.